A Matterport tour doesn't have to end with the initial scan. Once a Space has been captured and processed, a range of post-production features can transform it from a simple virtual walkthrough into a structured marketing and visitor-engagement tool.
The aim is to create more than a digital model of a building. A well-developed Matterport presentation can guide visitors, provide useful information, showcase the features that matter to different audiences, and make it easier for prospective customers to take the next step.
Create a Guided Visitor Experience
Rather than leaving visitors to explore entirely on their own, a Guided Tour can introduce the most important areas of a venue in a logical sequence.
A suggested route might include:
- The exterior and entrance
- Reception
- Principal rooms and event spaces
- Hospitality facilities
- Gardens and outdoor areas
- Accessible facilities
- A final enquiry or booking point
Visitors can follow the suggested route while retaining the freedom to explore the premises independently.
Add Interactive Information
Matterport Tags can provide additional information at relevant points throughout the tour. Depending on the application, they can be used to present:
- Text and descriptions
- Images and graphics
- Video
- Supporting documents
- Relevant webpages
- Links to other virtual tours
For example, a Tag beside a conference room could display seating capacity and link to corporate-event packages. A Tag in a wedding venue could show alternative room layouts or provide access to a wedding brochure.
This allows visitors to discover useful information at the point where it is most relevant.
Connect Related Spaces
Organisations with multiple Matterport Spaces can connect them to create a more integrated visitor experience.
Visitors might move:
- From a venue to its gardens
- From a conference facility to accommodation
- Between buildings on a campus
- From a public area to a separately captured event space
Connecting related Spaces can make larger or more complex properties easier to explore without requiring visitors to start a separate search.
Drive Visitors Towards Relevant Website Content
A virtual tour should form part of the organisation's wider marketing strategy rather than operating in isolation.
Links within the tour can direct visitors towards information that supports their immediate interests, such as:
- Corporate-event packages
- Wedding information
- Venue specifications
- Accessibility information
- Film and television location details
- Booking and enquiry forms
This creates a clearer journey from exploring the venue to finding information, making an enquiry or taking another desired action.
Tailor Presentations for Different Audiences
The same venue may appeal to several different markets. Where supported by the Matterport account and chosen configuration, audience-focused presentations can highlight the features most relevant to each type of visitor.
Corporate Events:
Highlight meeting rooms, capacities, presentation and AV facilities, hospitality, parking and transport arrangements.
Weddings and Family Events:
Highlight ceremony rooms, dining spaces, gardens, accommodation and photography locations.
Film and Television Locations:
Highlight architectural character, room proportions, access routes, loading areas, parking, power and production-support facilities.
Each presentation can guide visitors towards the webpage, brochure or enquiry process most appropriate to their requirements.
Improve Navigation and Orientation
Matterport features and plugins such as Compass, Minimap and Quick Link can make a published tour easier to understand and more commercially effective.
Compass helps visitors with orientation, while Minimap can provide a clearer understanding of their position within the property. Quick Link can provide prominent access to a booking page, brochure, enquiry form or other important destination.
These features can reduce the effort required to navigate the tour and help visitors find the information they need.
Turn a Matterport Space into a Marketing Asset
The value of a Matterport capture does not necessarily end when the scanning is complete. Post-production can turn the underlying Space into a more structured and purposeful visitor experience.
The process can be thought of as a journey:
Guide the visitor → provide information → showcase relevant features → direct them to supporting content → encourage an enquiry.
This approach can make a virtual tour more useful to prospective customers while allowing the same underlying Space to support different marketing objectives.
Professional Support and Training
Gladsmuir Limited provides professional Matterport post-production services, helping organisations develop virtual-tour presentations designed for marketing, visitor engagement and specific audience requirements.
For organisations that prefer to manage their own Matterport content, training is available through CaptureTrain.
A comprehensive step-by-step manual is also provided to participants completing training courses promoted by Hitechniques Limited and delivered in partnership with CaptureTrain.